Facebook is the future. No it isn’t. Yes it is. No it isn’t!

On Monday, I shared some thoughts on social media, with a particular focus on Facebook and Twitter. My central point was that there are better routes to leverage the power of our social instinct than these two behemoths of the internet.

 Beate Sorum, of the digital fundraising consultancy – b.bold – disagreed with me. As…

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A great example of how to use Twitter as a campaign tool

I'm rather impressed by the Follow the Money Twitter app created in response to the allegation that The News of the World was involved in hacking Milly Dowler's voice mail account. You can read more about it in Melissa Harrison's article in The Guardian, Why I set about hitting the News of the World where…

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Putting the power of mums to work

Nick Clegg is off to the UN Summit in New York at the end of September andSave The Children want to put some pressure on him to encourage world leaders to refocus their efforts to ensure we achieve the Millennium Development Goals. Getting help from 100,000 people to nudge him in the right direction through…

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How to make Twitter more effective for your charity

At the end of last month I posted a piece on how charities seemed stuck on broadcast mode when it came to Twitter. Click through and you'll see I tweeted that I was thinking of giving to a few charities but didn't get much response from those I mentioned. But I did receive this example…

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What’s different about See The Difference?

I gave my first gift via See The Difference on Monday. If you haven’t heard of them, let me explain who they are. The people who run the organisation see themselves as being at the forefront of a revolution in charity giving.  Dominic Vallely, one of the founders, wasreported in Third Sector as saying it…

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Are twittering charities still stuck on broadcast mode?

A number of people have commented on my increasing levels of generosity over the last month or so. It’s not that I’ve actually given any extra money to charity. It’s because I’ve been thinking out loud (on Twitter) about setting up a new direct debit as part of a research exercise. I wanted to find…

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Social media in numbers (refreshed)

The ubiquitous Social Media in Numbers video has been refreshed. I've pulled out just a few facts for fundraisers, but it's really worth watching the whole thing. The fastest growing segment on Facebook is 55-65 old females. YouTube is the world's second largest search engine. 78% of consumers trust peer recommendations. 14% trust advertising. 24…

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The twelve tweets of April

With the year skipping along quite nicely, it's time for the April Twitter round up. It's another great crop and, as ever, it's the tweeter who found the piece that get's the credit. If there isn't anyone cited, it's from one of my own tweets. Without more ado… Busted Nonprofit Brand: Anatomy of a Corporate…

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The Twelve Tweets of March

The tradition continues with a round up of my favourite things found via Twitter over the last month. The rules stay the same. Everything has something to do with fundraising and everything is credited to the tweeter who found it. Here we go… Every big online statistic you’ll ever need (or at least quite a…

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