How do we change the public perception of fundraising?
With the ongoing media storm, improving the public perception of fundraising is near the top of every fundraiser's list…
Donor needs
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Avoid stone age fundraising techniques
The Super Fundraiser seemed to go down well, so here's her nemesis - The Neanderthal Fundraiser. Where the…
What makes a Super Fundraiser?
In the face of the UK's fundraising crisis, lets not forget there are some super fundraisers out…
The truth about giving compiled from 250 million lines of data
The More Partnership has just published a great (free) booklet that illustrates some important truths about giving. The…
If it’s about protecting the donor, I’m not that worried
On Friday, we had the chance to see how the plans for regulating the sector were shaping up.…
The return of how fundraising works
As the first part seemed to go down well, we can have a sequel. This time with…
Your grandmother is a better fundraiser than you are
Yes. That’s right. No matter how many years you’ve been working in fundraising, no matter how many…
How fundraising works
Ladybird books are a series of British books that were used to teach children to read in…
Why do donors stop giving?
Back in 2009, Bluefrog undertook a huge qualitative research exercise to identify and highlight the reasons why…
Who will the Fundraising Preference Service protect and who will actually use it?
Of all the recommendations in the Etherington report, it’s the Fundraising Preference Service that has generated the…
The fundraising paradox
Keep your communications in the purple zone and you won’t go far wrong.
Give the hat back!
Following my last post, I've had a few discussions with fundraisers about professionalism and what it actually…