Give donors what they value and they will reward you

A new study aimed at improving our understanding of donor motivation and behaviour has just been published by New Philanthropy Capital. The report, Money for Good UK, looks at both mainstream and high-income (£150k+ household income) donors. It's a hefty 90 pages long, so whilst I recommend putting a few hours aside for an in-depth…

read more

Mobile giving – it’s easy to stand out in a crowd of one

This is a guest post from Bluefrog's new Head of Donor Engagement – James Waring. In the first couple of weeks after you start a new job (as I have done this January) you often find yourself looking for things to do, or waiting around for meetings and inductions. During these lulls, in a bid…

read more

Write a soap opera, not a news story

For the best part of thirty years, Eastenders has dominated the TV ratings. The Christmas episode from back in 1986 attracted over 30 million viewers and still retains the record for Britain's most watched TV show. And I bet this Christmas, it will be there at the top of the ratings yet again. As fundraisers,…

read more

The secret life of a donor – video evidence

I recently had the fantastic opportunity of appearing on stage in front of an audience of over 900 fundraisers as part of Tony Elischer's amazing experiment – Theatre of Fundraising – at AFP Congress in Toronto. One of the areas that Tony asked me to look at was fatigue. This was a theatre, so it…

read more

If you want people to read your appeals, remember this…

There's a very common eye condition known as presbyopia that affects about 30% of the population. But it's far more common amongst donors to charity. That's because most charity donors are well over 40 – the age where the lenses in your eyes start to change. They become less flexible and, as a result, it…

read more

Please like the condescending corporate brand page

I couldn't help but recognise the behaviour of a fairly significant number of charities on the Condescending Corporate Brand Page. It's a spoof Facebook page which usefully highlights some of the more annoying things that organisations do on the social networking site. We know that most people like corporate brands on Facebook because of discounts.…

read more

Jeff Brooks to speak in the UK

If you'd like to radically improve your DM fundraising, make sure you are free on the 10th of September. Jeff Brooks, blogger at Future Fundraising Now, is running a day-long private seminar where he'll be sharing a host of creative secrets that will help you to radically improve your DM campaigns. Come along and you'll…

read more

Fundraising advice from Snoopy

Anyone who grew up reading Peanuts, will probably remember the strips where Snoopy is sitting on top of his kennel, about to start writing his first novel. He rarely got beyond the first paragraph, which always seemed to start with the sentence, "It was a dark and stormy night." His literary frustrations sum up a…

read more

The impact of peer-pressure on giving (or ask the stingiest people to give last)

Sarah Smith, Frank Windmeijer and Edmund Wright from the University of Bristol have just published an interesting paper on the impact of the 'peer-effect' on giving to charity. We've seen from previous studies that knowing how much someone else has given to an appeal can have a major impact on the value of a subsequent…

read more

What do we do about face to face fundraising?

Face to face fundraising has been through the mill over the last few weeks. Following on from the revelations in the Sunday Telegraph, the IOF has called the fundraising directors from member charities that use the technique to a summit meeting. Peter Lewis, Chief Executive of the IOF explained that it would be an opportunity…

read more