If Facebook isn’t the future of social marketing, what is?

There was a short but intriguing article in the Ad Nauseum column in Private Eye last week. It suggested that some unnamed ad agencies were trying to bury a Forrester report that demonstrated that both Facebook and Twitter were pretty poor at providing an engaging brand experience. The report highlighted research that indicated that years…

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Why do so many fundraisers like asking for such small gifts?

When Mark Astarita recently compared some charities to pound shops, he was right on the button. Just like the pile 'em high, sell 'em cheap stores found on our high streets, charities have jumped on the discounting bandwagon. You'd like to inoculate a child? Yes ma'am. That'll be £3 please. Kerching! It's never been easier…

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How soon does the sorry window close?

When a friend or colleague is bereaved, it can be hard to know what to do or say. The struggle to find the right words can even end up in avoidance; all because you don't want to upset them through saying the wrong thing. The fact is, grieving people need to be allowed to be…

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Why don’t all donors care about impact?

A new report on donor attitudes has just been published by Ipsos Mori. Undertaken on behalf of New Philanthropy Capital, the survey looks at issues of trust, general levels of satisfaction, thoughts on CEO salaries and the importance of impact. It was this final area that caught my eye. As part of the survey, they…

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The 2014 fundraising decision making flow chart

At the heart of any fundraising programme lies a plan. That plan identifies an audience, details what they will receive, through what communication channels, timings and what actions the recipients will hopefully take. They can be hefty documents akin to a telephone directory or something a little more accessible. The Children's Society for example, has…

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What happens when Stephen Fry actually does mention you in a tweet?

Sit in any discussion about how a charity can promote a campaign on social media and it won't be long before someone suggests asking Stephen Fry to tweet about it. Being very kind, intelligent and rather lovely, he is known to tweet on behalf of a wide range of non-profit organisations. And with over 6.5…

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Sex sells, but can it help raise money?

Friendly advice for some of my more sensitive readers – the following contains adult themes and language. Last summer, we were sitting on the roof of Bluefrog towers brainstorming ideas for a new digital product for a pitch for the International HIV/AIDS Alliance. For those who haven’t heard of them, The Alliance is a group…

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Everything you need to know about fundraising in one photo

Yes, I know need is important, but there aren't many causes that lack need. What matters is how your donors feel. Make them feel special and you'll succeed.

This is not fundraising

Over the last fifteen years or so, we've seen a fundamental change in how we raise money. For most of the twentieth century, fundraising was about engagement. It was about recruiting new donors, nurturing them, getting a second gift, then a third and then moving them to regular giving (which we used to call committed…

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Plus ça change

Hundreds of old charity ads going back to the mid 19th century can be found here. Take a look.