Mid value donors and the credit crunch

In 2007, Bluefrog undertook a huge qualitative study on mid-value donors – those who give cash gifts of between £100 and £1,000. We spoke to over a hundred people who gave to a wide range of UK charities. If you’d like to see the full report, you can get a copy here. This was a…

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Shopping for ideas

I don’t often go to the Bexhill-on-Sea Observer for information on fundraising, but when I worked at the YMCA, I spent a great deal of time in my appeals administration department. Debbie Bland, who ran it, had a very keen nose for assessing how well an appeal was doing just by looking at the first…

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Should you worry about the size of your donation form?

I’ve got to start somewhere, so I’ll ease my way into blogging with a little mythbusting. We’ve been involved in this over the past year or so as we look at testing some of the weird claims about direct marketing that you just aren’t sure about. I’m sure you are aware of the scenario… Someone…

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