New research indicates 6 percent are now giving less

We have another piece of data to add to the ever-growing library on attitudes to giving in the current economic climate. I have already blogged on Bluefrog’s qualitative research and the September RNLI study As regular readers wil no doubt remember, ongoing Bluefrog qualitative research (amongst mid-value donors) is indicating that people intend to carry on supporting the charities they…

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Metering donations

I thought the donation meter might have been an Onion spoof when I first saw it. Particularly when it was somebody called John W. Hickenlooper talking about it. But they are real. Hickenlooper is Denver’s mayor and he introduced them to help raise money for projects aimed at helping the city’s homeless people. The converted parking meters are placed…

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Obama does a 360

The interweb is packed full of congratulations and celebrations over Barack Obama’s victory and it seems a pretty good time to have a look at some of the tools he used to win and see what lessons there are to learn for fundraising in the UK. There are tons of them. Probably enough to fill a book, but…

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Thinking big

For all the talk about great targeting and brilliant creative, to my mind, the single most important element that influences how much income we generate is the central idea around which the appeal is built. The Art Fund appeal for the Blue Rigi which won the best use of DM at the recent IOF awards sums this approach up. When the painting first went…

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It’s Movember and I need a mo

Today is the first of Movemeber, and over the next 30 days I'll be going for the full on porn star mo. It's all part of a fundraising programme for The Prostate Cancer Charity. If you'd like to join in the joy of seeing me ridiculed in public you can show your support by sponsoring me. Alternatively, why keep…

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Growth in the virtual gifts market

With Guy Fawkes Night just a few days away it won’t be long before every TV ad, every shop window and every radio station is reminding us that Christmas is still almost two months away. In readiness, I’ve been looking at some of the public information available on the market for virtual gifts. I’ve already pointed…

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Don’t take the P. Give it instead

The Yougov research into giving to charity during the credit crunch that was undertaken in June and published in August provides a couple of intriguing insights into what people may or may not do in the upcoming recession. They may well be less likely to donate goods to charity shops (down from 70% to 65%),…

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Two thirds of donors expect to give the same or more

There is a fair amount of anecdotal information on the interweb on the effects of the recession on giving, but people seem to be crying out for some hard facts. It's useful to remember that many of the major research companies give away absolutely free market intelligence. MORI undertook a study for the RNLI into giving in light of recent economic events…

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Who can you depend on these days?

I was lucky to have lunch this week with a fundraiser who runs an excellent direct mail based mid-value recruitment and development programme. We were running through the results of some recent cold and warm work that Bluefrog had created. The previously successful cold programme was returning rather poor results, whilst warm was absolutely brilliant.…

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Communications should pull donors to you

Some communications push and some pull. What do yours do? Push and pull are terms we coined at Bluefrog for describing different types of approaches to talking to donors. A pull communication is one that the donor enjoys receiving and engaging with. it generates a good feeling about the relationship and pulls the donor and…

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