Who can you depend on these days?
I was lucky to have lunch this week with a fundraiser who runs an excellent direct mail…
Mid-value donors
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Communications should pull donors to you
Some communications push and some pull. What do yours do? Push and pull are terms we coined…
Mid value donors and the credit crunch
In 2007, Bluefrog undertook a huge qualitative study on mid-value donors – those who give cash gifts…
Shopping for ideas
I don’t often go to the Bexhill-on-Sea Observer for information on fundraising, but when I worked at…
Should you worry about the size of your donation form?
I’ve got to start somewhere, so I’ll ease my way into blogging with a little mythbusting. We’ve…