New Research on attitudes to cancelling direct debits

There is another piece of research available on the effect of the economy on giving to charity. This time it’s from Rapp and they have focused on attitudes to direct debits. We don’t have access to the whole report but the top line figures don’t make for enjoyable reading. Of the 1,000 over 25's they…

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Face to face and email – where might they fit together?

 books have been part of my office furniture since I first discovered his work on persuasion and compliance on a trip to the US. Much of his thinking went into developing the strategy behind the prospecting campaigns that Bluefrog implemented through Gift for organisations like Oxfam and CRUK. I’ve just caught up on some work…

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Oh Mo!

Well, that was an awful four weeks. Itchy, scratchy and hard to control but I lasted the full 30 days and would like to thank everyone who sponsored the 'tache from the bottom of my heart. it was all part of the Movember fundraising month for The Prostate Cancer Charity. A whole month dedicated to men doing what's…

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37% of donors say they are less likely to give to new charities

During the recent rocky times, the fear amongst fundraisers has been of donors cutting back on giving, but every indication we have at Bluefrog is of something different happening. Money isn’t being stashed under mattresses or in biscuit tins in preparation for a financial apocalypse. It’s still being given to charity but we are seeing…

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New research indicates 6 percent are now giving less

We have another piece of data to add to the ever-growing library on attitudes to giving in the current economic climate. I have already blogged on Bluefrog’s qualitative research and the September RNLI study As regular readers wil no doubt remember, ongoing Bluefrog qualitative research (amongst mid-value donors) is indicating that people intend to carry on supporting the charities they…

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Metering donations

I thought the donation meter might have been an Onion spoof when I first saw it. Particularly when it was somebody called John W. Hickenlooper talking about it. But they are real. Hickenlooper is Denver’s mayor and he introduced them to help raise money for projects aimed at helping the city’s homeless people. The converted parking meters are placed…

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Obama does a 360

The interweb is packed full of congratulations and celebrations over Barack Obama’s victory and it seems a pretty good time to have a look at some of the tools he used to win and see what lessons there are to learn for fundraising in the UK. There are tons of them. Probably enough to fill a book, but…

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Thinking big

For all the talk about great targeting and brilliant creative, to my mind, the single most important element that influences how much income we generate is the central idea around which the appeal is built. The Art Fund appeal for the Blue Rigi which won the best use of DM at the recent IOF awards sums this approach up. When the painting first went…

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It’s Movember and I need a mo

Today is the first of Movemeber, and over the next 30 days I'll be going for the full on porn star mo. It's all part of a fundraising programme for The Prostate Cancer Charity. If you'd like to join in the joy of seeing me ridiculed in public you can show your support by sponsoring me. Alternatively, why keep…

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Growth in the virtual gifts market

With Guy Fawkes Night just a few days away it won’t be long before every TV ad, every shop window and every radio station is reminding us that Christmas is still almost two months away. In readiness, I’ve been looking at some of the public information available on the market for virtual gifts. I’ve already pointed…

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