Free consultancy for a little of your help

First off, an apology. I'm asking you for your help. I totally understand that you read my blog for advice on fundraising and if that's all you are after, you can stop reading here and look forward to a couple of new posts on mid-value fundraising that I'm lining up to publish over the next…

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What is wrong with trojan horse fundraising?

There's a fundraising technique that's caught on in the last few years based on offering important information as a means to obtain someone's contact details. You probably have seen the type of thing I'm talking about on TV or train ads. Rather than directly offer advice, the ads ask you to email or text in…

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How do we change the public perception of fundraising?

With the ongoing media storm, improving the public perception of fundraising is near the top of every fundraiser's list of concerns. But luckily, not only do we have the Commission on the Donor Experience working on the problem, senior staff from the UK’s top charities recently got together to look at what they can do and, of course,…

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Avoid stone age fundraising techniques

The Super Fundraiser seemed to go down well, so here's her nemesis - The Neanderthal Fundraiser. Where the Super Fundraiser focuses on answering donor needs, our Stone Age chum is driven by a burning desire to get as many donors on board as possible – even with the knowledge that many won't stick around to give more than once…

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What makes a Super Fundraiser?

In the face of the UK's fundraising crisis, lets not forget there are some super fundraisers out there. This is what I think makes them special.

The truth about giving compiled from 250 million lines of data

The More Partnership has just published a great (free) booklet that illustrates some important truths about giving.  The facts you'll find inside are based on analysing the supporter files of 33 British universities. That's a load of data. In just one year, it adds up to 161,000 donors, 1.1 million gifts, 3.8 million solicitations and £68 million…

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If it’s about protecting the donor, I’m not that worried

On Friday, we had the chance to see how the plans for regulating the sector were shaping up. I watched online (it's here if you'd like to see it) and was pleased with what I saw. It was a pretty positive session where the concerns voiced over the last few weeks were addressed. You can take…

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The return of how fundraising works

As the first part seemed to go down well, we can have a sequel. This time with a few suggestions from your side of the screen. Thanks for sending them in. For many, it seems it was a chance to indulge in a little therapy and help put a few frustrations to rest. I've re-formatted…

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Your grandmother is a better fundraiser than you are

Yes. That’s right. No matter how many years you’ve been working in fundraising, no matter how many books you’ve read or how many tests you’ve been involved in, your grandmother (or mum) is instinctively a better fundraiser than you. She just knows that life is better for everyone if we all do three simple things.…

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How fundraising works

Ladybird books are a series of British books that were used to teach children to read in the 1960s and 70s. As anyone who has read one knows, they presented a very stereotyped vision of family life. In 2014, artist, Miriam Elia spoofed the series with her edition of We Go to the Gallery. This…

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