Fundraising isn’t a matter of life and death. It’s much more important than that

When fundraisers get together and start dreaming of which organisations they'd like their charities to emulate, it's not long before football clubs are mentioned. The passion, the adoration, the following, the commitment, the income! Wouldn't it be great? It might well be, but considering the current type of relationships charities have with their supporters, 'would…

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