The truth about giving compiled from 250 million lines of data

The More Partnership has just published a great (free) booklet that illustrates some important truths about giving.  The facts you'll find inside are based on analysing the supporter files of 33 British universities. That's a load of data. In just one year, it adds up to 161,000 donors, 1.1 million gifts, 3.8 million solicitations and £68 million…

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The return of how fundraising works

As the first part seemed to go down well, we can have a sequel. This time with a few suggestions from your side of the screen. Thanks for sending them in. For many, it seems it was a chance to indulge in a little therapy and help put a few frustrations to rest. I've re-formatted…

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Your grandmother is a better fundraiser than you are

Yes. That’s right. No matter how many years you’ve been working in fundraising, no matter how many books you’ve read or how many tests you’ve been involved in, your grandmother (or mum) is instinctively a better fundraiser than you. She just knows that life is better for everyone if we all do three simple things.…

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How fundraising works

Ladybird books are a series of British books that were used to teach children to read in the 1960s and 70s. As anyone who has read one knows, they presented a very stereotyped vision of family life. In 2014, artist, Miriam Elia spoofed the series with her edition of We Go to the Gallery. This…

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Why do donors stop giving?

Back in 2009, Bluefrog undertook a huge qualitative research exercise to identify and highlight the reasons why donors stop giving to charities. The paper we published at the time is as relevant today as it was then. So I thought it might be useful if we made it publicly available again. It's called The Fundraiser's…

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The fundraising paradox

Keep your communications in the purple zone and you won't go far wrong. Update: This little diagram has really taken off, so I've produced two higher resolutions versions that you can have (no registration required). They are suitable for printing out or dropping in to your own blogs or websites or whatever. And please make…

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Give the hat back!

Following my last post, I've had a few discussions with fundraisers about professionalism and what it actually means. As a result, I thought it might be of interest to expand a little on my thinking. As I understand it, professionalism is undertaking a task with skill and good judgement. But in fundraising, I don’t think…

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