When culture doesn’t translate into giving

Fly to one of the international fundraising conferences and you’ll no doubt be presented with more great fundraising ideas than you can shake the proverbial stick at. You might well be planning your next big campaign before the wheels on your plane touch down on home soil. But – and here’s the thing – how…

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Looking after donors by looking after your team

Following on from the changes at Bluefrog Towers, we’ve caught our breath and looked at what we want Bluefrog Fundraising to be. It’s easy to see that there will be many differences from the old Bluefrog. The fundraising landscape is very different from what we knew just a few years ago. And when we examine…

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How to avoid the misuse of emotion in fundraising

  Earlier this year I wrote one of my longest ever opinion pieces on fundraising. It’s on the use and misuse of emotion and was written for the Commission on the Donor Experience. You can find the full-length version on SOFII by clicking here. But be warned, it’s more like a dissertation than a blog…

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Mobile fundraising is not a magic bullet

As quickly as mobile fundraising took off in the UK, so it soon fell into decline. But for a few years, every charity seemed keen to have their own mobile campaign. Open a newspaper, switch on the TV, walk down the street or climb aboard a train and you’d be confronted by ad after ad…

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Heritage branding. A great opportunity for charities.

Here’s my prediction for charity brands over the next few years. They will go back to their roots. They will revert to their old logos and names. The ones they used in the 60s, 70s and 80s. They might be slightly tweaked, refreshed or produced in a “more dynamic” palette a few shades away from…

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Using donors as part of your case for support

One of the things that frustrates me about modern fundraising is the belief that some donors can actually be a bit of a problem. Last year, I was at the sharp end of a rant where someone was complaining about donors. It went a little like this… “Don’t they understand that it costs us to…

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Five things I learned from the Ask Direct Summer School

Last week I had the privilege of being part of one of the most exciting fundraising conferences I’ve ever attended – The Ask Direct Fundraising Summer School. A group of highly talented people shared, inspired and challenged us to do better. Not just as fundraisers but as people too. I took a huge amount away…

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Change the future of fundraising by sharing your best practice

I’m currently working with Ken Burnett who has asked me to identify the best global fundraising practice to be featured in the final report of the Commission on the Donor Experience. Our goal is to demonstrate what can be achieved over the long-term by focusing on communications that honestly, responsibly and consistently move donors emotionally.…

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