Oxfam Vs Nothing But Nets
The Science of Giving is a fantastic publication that should be on the shelf of every fundraiser. It summarises some of the most important social experiments that have helped to highlight the reasons behind low response rates and high levels of attrition. The chapter by…
Mick Jagger ate my mail pack
The Resource Alliance has recently released a video of a presentation I was involved in at last years IFC in Amsterdam. Together with Damian O'Broin from Ask Direct in Ireland and Sandra Cnossen-Albers from WSPA in The Netherlands (who now runs her own fundraising consultancy,…
So what’s going on in the digital fundraising world?
The 2011 eNonprofit Benchmarks Study has been published by M+R Strategic Services and the Nonprofit Technology Network. It's based on analysing the online giving and advocacy activity of donors to 40 charities and nonprofits. It is obviously a US study, but the figures are useful…
Do you really want to be a cliché?
Jeff Brooks has recently written about the impact of re-branding on fundraising and included some hard facts based on his first-hand observations. He covered the four areas that are usually included in any new comms director's re-brand strategy and shared the following: Changing the logo…
When to choose choice
Choice is becoming a buzzword in fundraising. But just how important is it? Over the last few years, organisations like Kiva, DonorsChoose and CRUK (with MyProjects) have done rather well by offering people a chance to decide how their donations are used. Kiva, which launched…
How to work with an agency
Very, very few charities train their fundraising staff in how to work with an agency. One that does is Barnardo's. And I count myself very lucky to have them as a client. Gill McLellan, who put the training sessions together, has experience working both sides…
