January Twitter round up

Apart from the posts on here, I also share loads of other useful and interesting things on Twitter. If you haven't yet signed up, perhaps because you think it's a load of rubbish, can I ask you to read this and think again. To show you what you've missed, this is just a selection of…

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Don’t be boring

Back in the 80’s when Errol Morris was interviewed about his recently released film, The Thin Blue Line, it seems he waffled a little and didn’t get some key points over to the audience. Studio head, Harvey Weinstein heard the interview and wasn’t that pleased. He decided to give the director a few tips. As…

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What should you do with newly recruited Haiti emergency donors?

There have been a number of posts in the blogosphere offering advice about what charities should do with donors recruited in response to Haitian earthquake appeals. Traditionally, emergency donors are very hard to retain, often only surfacing during the next high-profile disaster. So any advice on how to improve conversion rates is useful stuff. Jeff…

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When should you use suggested donation levels?

A short while ago, Google shared details of a test they undertook on “one of the disaster relief donation drives on Google.com”. The goal was to discover the ideal suggested donation level at times of an emergency – $20, $50, $100 or no prompt at all. Full details are available here. But in short, they…

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The DEC tells donors what their gift will do

Featuring huge numbers of people in need in fundraising materials serves to make the reader feel helpless. Research shows that people who feel helpless give less money. The Disasters Emergency Committee (DEC) didn't follow the standard route of focusing on the magnitude of the recent earthquake in Haiti in their appeals. They focused on what…

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Do you suffer from fundraising myopia?

Kimberley of Kimberley's Comments put up a post last week that got me thinking. She recounts a story of traveling in India. Hot and thirsty, she stopped for a drink of pomegranate juice. Fast forward to a freezing cold day in Canada and the thoughts of the sweltering August day come flooding back. Kimberley is…

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Why people don’t give

There have been a number of recent posts on various blogs looking at the reasons why people don’t give to charity. Last week I added to the debate when I wrote about nine techniques that donors use to avoid giving to appeals. Reading them, you’ll see that they could more accurately be described as the…

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How you say you spend it is important

I've just seen a piece of research undertaken by nfpSynergy that looks at the impact of using different ways to describe charitable expenditure. The study compared spending on fundraising and service provision, asking donors how impressive they found a range of descriptive options… Our charity raises £3 for every £1 it spends on fundraising. For…

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Focus on the single minded proposition

One of the most difficult parts of creating a good brief is writing the proposition. This is the single most important thing that your advertisement or pack should convey to the reader – the very essence of what you want to say. It most definitely isn’t a synopsis of a charity’s mission. A good proposition…

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